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 Coldwell Banker continues to lead the way with innovative Real Estate marketing methods, the latest way to use social media and Facebook to promote listing between agents is demonstrated in the cool video link below. The 2nd Annual Generation Blue Coldwell Banker International Conference is coming up in late February and focuses on the internet and specifically social media as the best way to market Real Estate today. Please take a look at this video and see what the younger generation of realtors and buyers are looking for when searching for properties!
 
 
  
--Paul Prade
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As quickly as Moving Picture Video Listings are becoming a required service for real estate Real Listing Videos with Kim Cheng in Vancouver Gastownagents, the speed of technology and the insatiable appetite of the younger market have already pushed this video listing medium to the status of outgoing fad.  The new trend of 2011, the marketing tool that is distinguishing front line real estate agents in the industry, is – for lack of a better descriptor – Live Action Listing Presentations.  Getting in front of a camera and selling the listing to your audience of, potentially, hundreds offers something very rare in the online community and incredibly difficult to convey in conventional listing videos: human connection. 

Facebook and YouTube and Twitter and all of the other social media sites provide an almost immeasurable exchange of information between people.  However, in hosting this vast exchange of information online, these social media sites have, ironically, diminished the human interaction they were designed to promote.  There is also anonymity in posting videos or opinions online.  Rarely are faces put to screen names, the absence of which robs the viewer of that personal connection that real estate agents are encouraged to create.

Live Action Listing Presentations, video listings with the realtor on the screen and talking directly to the interested viewer, give back that human element that many mainstream promotional videos lack.  And the public reaction has been stellar.  The few real estate agents using these Live Action videos boast enthusiastic new clients and business growth that stems primarily from, not surprisingly, word of mouth.  Happy clients Tweet or Like or simply pass videos on to the myriad web of friends online, and suddenly one local real estate agent with a quality camera has his name in the homes of hundreds of people across the city.

The younger generations live on social media sites.  It’s a fact that psychologists, sociologists, and real estate agents alike have to come to terms with. For the real estate industry at least, which is founded on finding people great places to live, this should make real estate marketing easier than it ever has been.  We know where they’re looking. We just need to give them something to look at.
- Sarah Mah
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Gone are the days when purchasing a newspaper ad was sufficient to sell a house in Vancouver.  The simultaneous aging of both the traditional real estate agent community and the tech-savvy Y Generation – two generaBurnaby Home For Sale Slideshow Listingtions that have never seen eye to eye with eachother – has created a noticeable disconnect in the current Vancouver real estate industry.  The twenty- and thirty-somethings are looking for property, and their main avenue of shopping – the Internet – is void of any medium that speaks their mono-syllabic language.
 
Enter: Moving Picture Video Listings.  These short, highly-visual listing tours are intermediaries between your basic filmstrip-style listing photography and the high-end, three hundred and sixty degree tours.  At just over a minute long these videos are short enough to keep the attention of the younger generations, usually all the way to the end!  Best of all, the relatively small file format make these short videos ideal to put up on virtually any website capable of supporting video, websites like Facebook, YouTube, and most personal websites.
Moving Picture Video Listings are, admittedly, nothing revolutionary.  Several Vancouver-based companies have been offering products like this for years.  What makes them so vital right now is the higher demands and higher expectations of buyers and sellers in the current real estate market.  Not only are younger buyers looking almost exclusively online, but sellers are expecting their real estate agents to provide more, do more, and produce more for their business.  What most of these real estate tour companies have not realized is that, with so much expected of real estate agents now, their prices for their simple products are becoming less viable.  Many real estate agents are expected to produce video tours not only for their multi-million dollar listings, but for every listing on their docket.  The three hundred thousand dollar apartment in residential New Westminster needs a listing, and it is unrealistic for the agent to spend four hundred dollars on a ninety-second video tour.
- Sarah Mah
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