As quickly as Moving Picture Video Listings are becoming a required service for real estate agents, the speed of technology and the insatiable appetite of the younger market have already pushed this video listing medium to the status of outgoing fad. The new trend of 2011, the marketing tool that is distinguishing front line real estate agents in the industry, is – for lack of a better descriptor – Live Action Listing Presentations. Getting in front of a camera and selling the listing to your audience of, potentially, hundreds offers something very rare in the online community and incredibly difficult to convey in conventional listing videos: human connection.
Facebook and YouTube and Twitter and all of the other social media sites provide an almost immeasurable exchange of information between people. However, in hosting this vast exchange of information online, these social media sites have, ironically, diminished the human interaction they were designed to promote. There is also anonymity in posting videos or opinions online. Rarely are faces put to screen names, the absence of which robs the viewer of that personal connection that real estate agents are encouraged to create.
Live Action Listing Presentations, video listings with the realtor on the screen and talking directly to the interested viewer, give back that human element that many mainstream promotional videos lack. And the public reaction has been stellar. The few real estate agents using these Live Action videos boast enthusiastic new clients and business growth that stems primarily from, not surprisingly, word of mouth. Happy clients Tweet or Like or simply pass videos on to the myriad web of friends online, and suddenly one local real estate agent with a quality camera has his name in the homes of hundreds of people across the city.