ight PropertyNews
Friday, March 30, 2012
What Men and Women Want (in Real Estate)
Coldwell Banker recently released their latest survey on what men and women want in real estate. Interesting enough, the results are not what you may think. Here are highlights of the findings: Both men and women place greater emphasis on their feelings about a home more than on layout, square footage, or price. And more than 60% also know within their first visit to the home is right for them. To read the complete report, please go to: [Men/Women Survey]
--Arthur Ng
Tuesday, March 6, 2012
Coldwell Banker Sings 'Home, Sweet Home' - NYTimes.com
Coldwell Banker released their 2012 TV ads at the Generation Blue convention in New Orleans last week. The ads focus on the "emotion and lifestyle" of homeownership and not the usual ads promoting reasons to hire a Real Estate agents that you find in most realty company TV ads. In addition the voice in the ads is that of Tom Seleck, the famous actor from the current TV series Blue Bloods and well he is known from the movies and of course his break through role as Magnum PI. Mr. Seleck has a real connection with Coldwell Banker as his father, brother and sister all worked for Coldwell Banker and his father was a VP for 33 years. The following article was recently published by the NY Times reporter Stuart Elliott,...
Tuesday, January 24, 2012
2012 BC Property Assessments
“My property assessments are up over 15%! Does this mean that my house is worth more now?”
As Real Estate agents we get asked this question all the time, in fact I remember getting asked this question 30 years ago too! Logically homeowners and buyers look at property assessments as some sort of guide to determine house values; unfortunately this method of evaluation is flawed. For example, most properties that are assessed by the BC Assessment Authority are never even inspected, meaning no one enters the home to see its physical condition, properties are mostly viewed from the outside or aerial mapping and assessed based on land size/location and age of the dwelling (recent building permits may trigger some further investigations...
Saturday, April 23, 2011
Keeping Up With The Market
As quickly as Moving Picture Video Listings are becoming a required service for real estate 
agents, the speed of technology and the insatiable appetite of the younger market have already pushed this video listing medium to the status of outgoing fad. The new trend of 2011, the marketing tool that is distinguishing front line real estate agents in the industry, is – for lack of a better descriptor – Live Action Listing Presentations. Getting in front of a camera and selling the listing to your audience of, potentially, hundreds offers something very rare in the online community and incredibly difficult to convey in conventional listing videos: human connection.
Facebook and YouTube and Twitter and all of the other social media...
Sunday, April 17, 2011
Higher Expectations
Gone are the days when purchasing a newspaper ad was sufficient to sell a house in Vancouver. The simultaneous aging of both the traditional real estate agent community and the tech-savvy Y Generation – two genera
tions that have never seen eye to eye with eachother – has created a noticeable disconnect in the current Vancouver real estate industry. The twenty- and thirty-somethings are looking for property, and their main avenue of shopping – the Internet – is void of any medium that speaks their mono-syllabic language.
tions that have never seen eye to eye with eachother – has created a noticeable disconnect in the current Vancouver real estate industry. The twenty- and thirty-somethings are looking for property, and their main avenue of shopping – the Internet – is void of any medium that speaks their mono-syllabic language.Enter: Moving Picture Video Listings. These short, highly-visual listing tours are intermediaries between your basic filmstrip-style listing photography and the high-end, three hundred and sixty...
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