Coldwell Banker Sings 'Home, Sweet Home' - NYTimes.com
Coldwell Banker Innovative Real Estate Marketing Methods
Keeping Up With The Market
As quickly as Moving Picture Video Listings are becoming a required service for real estate agents, the speed of technology and the insatiable appetite of the younger market have already pushed this video listing medium to the status of outgoing fad. The new trend of 2011, the marketing tool that is distinguishing front line real estate agents in the industry, is – for lack of a better descriptor – Live Action Listing Presentations. Getting in front of a camera and selling the listing to your audience of, potentially, hundreds offers something very rare in the online community and incredibly difficult to convey in conventional listing videos: human connection.
Facebook and YouTube and Twitter and all of the other social media...