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Coldwell Banker released their 2012 TV ads at the Generation Blue convention in New Orleans last week. The ads focus on the "emotion and lifestyle" of homeownership and not the usual ads promoting reasons to hire a Real Estate agents that you find in most realty company TV ads. In addition the voice in the ads is that of Tom Seleck, the famous actor from the current TV series Blue Bloods and well he is known from the movies and of course his break through role as Magnum PI. Mr. Seleck has a real connection with Coldwell Banker as his father, brother and sister all worked for Coldwell Banker and his father was a VP for 33 years. The following article was recently published by the NY Times reporter Stuart Elliott,...
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 Coldwell Banker continues to lead the way with innovative Real Estate marketing methods, the latest way to use social media and Facebook to promote listing between agents is demonstrated in the cool video link below. The 2nd Annual Generation Blue Coldwell Banker International Conference is coming up in late February and focuses on the internet and specifically social media as the best way to market Real Estate today. Please take a look at this video and see what the younger generation of realtors and buyers are looking for when searching for properties!
 
 
  
--Paul Prade
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As quickly as Moving Picture Video Listings are becoming a required service for real estate Real Listing Videos with Kim Cheng in Vancouver Gastownagents, the speed of technology and the insatiable appetite of the younger market have already pushed this video listing medium to the status of outgoing fad.  The new trend of 2011, the marketing tool that is distinguishing front line real estate agents in the industry, is – for lack of a better descriptor – Live Action Listing Presentations.  Getting in front of a camera and selling the listing to your audience of, potentially, hundreds offers something very rare in the online community and incredibly difficult to convey in conventional listing videos: human connection. 

Facebook and YouTube and Twitter and all of the other social media...

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Gone are the days when purchasing a newspaper ad was sufficient to sell a house in Vancouver.  The simultaneous aging of both the traditional real estate agent community and the tech-savvy Y Generation – two generaBurnaby Home For Sale Slideshow Listingtions that have never seen eye to eye with eachother – has created a noticeable disconnect in the current Vancouver real estate industry.  The twenty- and thirty-somethings are looking for property, and their main avenue of shopping – the Internet – is void of any medium that speaks their mono-syllabic language.
 
Enter: Moving Picture Video Listings.  These short, highly-visual listing tours are intermediaries between your basic filmstrip-style listing photography and the high-end,...
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Office (Kingsway):604-437-1123
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Coldwell Banker Westburn Realty
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