Gone are the days when purchasing a newspaper ad was sufficient to sell a house in Vancouver. The simultaneous aging of both the traditional real estate agent community and the tech-savvy Y Generation – two generations that have never seen eye to eye with eachother – has created a noticeable disconnect in the current Vancouver real estate industry. The twenty- and thirty-somethings are looking for property, and their main avenue of shopping – the Internet – is void of any medium that speaks their mono-syllabic language.
Enter: Moving Picture Video Listings. These short, highly-visual listing tours are intermediaries between your basic filmstrip-style listing photography and the high-end, three hundred and sixty degree tours. At just over a minute long these videos are short enough to keep the attention of the younger generations, usually all the way to the end! Best of all, the relatively small file format make these short videos ideal to put up on virtually any website capable of supporting video, websites like Facebook, YouTube, and most personal websites.
Moving Picture Video Listings are, admittedly, nothing revolutionary. Several Vancouver-based companies have been offering products like this for years. What makes them so vital right now is the higher demands and higher expectations of buyers and sellers in the current real estate market. Not only are younger buyers looking almost exclusively online, but sellers are expecting their real estate agents to provide more, do more, and produce more for their business. What most of these real estate tour companies have not realized is that, with so much expected of real estate agents now, their prices for their simple products are becoming less viable. Many real estate agents are expected to produce video tours not only for their multi-million dollar listings, but for every listing on their docket. The three hundred thousand dollar apartment in residential New Westminster needs a listing, and it is unrealistic for the agent to spend four hundred dollars on a ninety-second video tour.
- Sarah Mah