ight PropertyFriday, March 2, 2012 Learning at Gen Blue! It's very important to keep current with changing technology. Social media and Gen x,y has a profound effect on how business is conducted and how we communicate. We at Coldwell Banker Westburn are taking this head on with our real estate. 15 of our agents are here in New Orleans with over 3000 agents from the US and Canada. This is how we value education to help serve our clients better.--Arthur Ng
Tuesday, January 17, 2012 Coldwell Banker Innovative Real Estate Marketing Methods Coldwell Banker continues to lead the way with innovative Real Estate marketing methods, the latest way to use social media and Facebook to promote listing between agents is demonstrated in the cool video link below. The 2nd Annual Generation Blue Coldwell Banker International Conference is coming up in late February and focuses on the internet and specifically social media as the best way to market Real Estate today. Please take a look at this video and see what the younger generation of realtors and buyers are looking for when searching for properties!
--Paul Prade Friday, June 24, 2011 The Importance of Curb AppealCategories:Community,Technology When selling your house, first impressions are everything. Whether or not a potential buyer will actually get out of his car during a drive-by viewing to see the inside depends largely on how good the outside looks. This is where a little exterior staging makes a big difference. After all, getting the buyer to come see the place is one of the hardest parts of selling, but if he pulls up and sees overflowing gutters, overturned planters and an unkempt lawn, he may decide he's seen enough and just keep driving.
Improving the curb appeal of your home can be as simple or intense as you like but the more you put into it, the better the chance of attracting a buyer. For front yard landscaping, the goal is to make your house look as inviting as possible: highlighting driveways and walkways with flowerbeds or potted plants on the borders, sweeping the sidewalk and walkway, keeping the lawn neatly trimmed and edged. Remember, though, that while the yard does a lot for appeal, it's the house people are here to see. Make sure gutters are clean, you've taken in the garbage cans from the morning pick-up, and you've touched up the paint job.  Curb appeal has become a whole industry within real estate. Several television shows have dedicated entire episodes to explaining and demonstrating the importance of curb appeal and how to best achieve it. There was even a show called Curb Appeal that aired on HGTV. Curb appeal has become so prominent that there is even software available that lets you virtually alter your front yard to see the changes before even touching a rake or hammer. A bit much, I think, when all you really need is some hard work and gardening gloves, but the point is still the same: In order to get people out of their car to see your house, it has to look good from the curb.-- Sarah Mah Saturday, April 23, 2011 Keeping Up With The MarketAs quickly as Moving Picture Video Listings are becoming a required service for real estate Facebook and YouTube and Twitter and all of the other social media sites provide an almost immeasurable exchange of information between people. However, in hosting this vast exchange of information online, these social media sites have, ironically, diminished the human interaction they were designed to promote. There is also anonymity in posting videos or opinions online. Rarely are faces put to screen names, the absence of which robs the viewer of that personal connection that real estate agents are encouraged to create. Live Action Listing Presentations, video listings with the realtor on the screen and talking directly to the interested viewer, give back that human element that many mainstream promotional videos lack. And the public reaction has been stellar. The few real estate agents using these Live Action videos boast enthusiastic new clients and business growth that stems primarily from, not surprisingly, word of mouth. Happy clients Tweet or Like or simply pass videos on to the myriad web of friends online, and suddenly one local real estate agent with a quality camera has his name in the homes of hundreds of people across the city. The younger generations live on social media sites. It’s a fact that psychologists, sociologists, and real estate agents alike have to come to terms with. For the real estate industry at least, which is founded on finding people great places to live, this should make real estate marketing easier than it ever has been. We know where they’re looking. We just need to give them something to look at.
- Sarah Mah Categories: | 1st time buyers | Ads | Cash Bonus | Community | Condominium | Conference | Events | Gen Blue | Gender Differences | Generations | Location | Market Trends | Marketing | Mortgage | News | Properties | Real Estate | Social Media | Tax Exemption | Technology | Travelling | Video |
agents, the speed of technology and the insatiable appetite of the younger market have already pushed this video listing medium to the status of outgoing fad.