As quickly as Moving Picture Video Listings are becoming a required service for real estate Real Listing Videos with Kim Cheng in Vancouver Gastownagents, the speed of technology and the insatiable appetite of the younger market have already pushed this video listing medium to the status of outgoing fad.  The new trend of 2011, the marketing tool that is distinguishing front line real estate agents in the industry, is – for lack of a better descriptor – Live Action Listing Presentations.  Getting in front of a camera and selling the listing to your audience of, potentially, hundreds offers something very rare in the online community and incredibly difficult to convey in conventional listing videos: human connection. 

Facebook and YouTube and Twitter and all of the other social media sites provide an almost immeasurable exchange of information between people.  However, in hosting this vast exchange of information online, these social media sites have, ironically, diminished the human interaction they were designed to promote.  There is also anonymity in posting videos or opinions online.  Rarely are faces put to screen names, the absence of which robs the viewer of that personal connection that real estate agents are encouraged to create.

Live Action Listing Presentations, video listings with the realtor on the screen and talking directly to the interested viewer, give back that human element that many mainstream promotional videos lack.  And the public reaction has been stellar.  The few real estate agents using these Live Action videos boast enthusiastic new clients and business growth that stems primarily from, not surprisingly, word of mouth.  Happy clients Tweet or Like or simply pass videos on to the myriad web of friends online, and suddenly one local real estate agent with a quality camera has his name in the homes of hundreds of people across the city.

The younger generations live on social media sites.  It’s a fact that psychologists, sociologists, and real estate agents alike have to come to terms with. For the real estate industry at least, which is founded on finding people great places to live, this should make real estate marketing easier than it ever has been.  We know where they’re looking. We just need to give them something to look at.
- Sarah Mah
Post CommentComments: 1Read Full Story

The Right Real Estate Vancouver

ight now the Vancouver real estate market is changing and Coldwell Banker Westburn Realty is changing with it.  Monday April 18th marks the launch of our new website and our new brand, “The Right” Real Estate.  Coldwell Banker Westburn Realty is interested in more than just buying and selling property.  We want to keep our readers up to date on all the changes and facets of real estate in Vancouver so you can make informed decisions and have confidence in your investment.  To provide you with a consistent, reliable source for information we’re launching The Right Real Estate Experience, The Right Realtor ®, and The Right Career.

The Right Real Estate Experience is designed as an informal community gathering place where you have access to our growing library of real estate videos.  These videos, released once a month, will explain everything from oil tanks to property negotiation to ethics in real estate and how they may affect your investment.  Have a question about real estate?  Email us and we’ll either post a video on your topic or forward your question to one of our experienced agents.

The Right Realtor is a new service we’re offering to find you a real estate agent that will fit your needs, because in an industry that changes as fast as real estate you want someone who stays ahead of the curve and who sets your best interests as the top priority.  Fill out a short questionnaire and we’ll personally match you with the agent in our office that best suits your needs.
In order to provide our clients with the best possible service available in Vancouver we have the best possible agents.  Our hiring procedure is strict because we put a lot of time and energy into supplying our agents with all the support services they need to build a successful career with us.  Interested in joining the Westburn community?  Fill out our short questionnaire here.  We mentor our new agents to help them get off to the right start, and we always welcome the experience that veteran realtors can offer.
Coldwell Banker Westburn Realty is looking to change the expectations you have for your realtors.  Enter the Vancouver real estate market knowing exactly what to expect.  Use the tools provided on our website to learn about your area, your investment, or real estate in general, so when the market changes or when you’re ready to buy or sell, you have the knowledge and support to make the right decision.
- Sarah Mah


Post CommentComments: 2Read Full Story
Gone are the days when purchasing a newspaper ad was sufficient to sell a house in Vancouver.  The simultaneous aging of both the traditional real estate agent community and the tech-savvy Y Generation – two generaBurnaby Home For Sale Slideshow Listingtions that have never seen eye to eye with eachother – has created a noticeable disconnect in the current Vancouver real estate industry.  The twenty- and thirty-somethings are looking for property, and their main avenue of shopping – the Internet – is void of any medium that speaks their mono-syllabic language.
Enter: Moving Picture Video Listings.  These short, highly-visual listing tours are intermediaries between your basic filmstrip-style listing photography and the high-end, three hundred and sixty degree tours.  At just over a minute long these videos are short enough to keep the attention of the younger generations, usually all the way to the end!  Best of all, the relatively small file format make these short videos ideal to put up on virtually any website capable of supporting video, websites like Facebook, YouTube, and most personal websites.
Moving Picture Video Listings are, admittedly, nothing revolutionary.  Several Vancouver-based companies have been offering products like this for years.  What makes them so vital right now is the higher demands and higher expectations of buyers and sellers in the current real estate market.  Not only are younger buyers looking almost exclusively online, but sellers are expecting their real estate agents to provide more, do more, and produce more for their business.  What most of these real estate tour companies have not realized is that, with so much expected of real estate agents now, their prices for their simple products are becoming less viable.  Many real estate agents are expected to produce video tours not only for their multi-million dollar listings, but for every listing on their docket.  The three hundred thousand dollar apartment in residential New Westminster needs a listing, and it is unrealistic for the agent to spend four hundred dollars on a ninety-second video tour.
- Sarah Mah
Post CommentComments: 1Read Full Story
Categories:  | ' | 1 bdrm +den | 1 bdrm suite | 1 Bedroom | 1 parking | 1/2 duplex | 1BR+Den | 1st | 1st time buyers | 2 bath | 2 bedro | 2 Bedroom | 2 bedrooms | 2 bedrooms + den | 2 car garage | 2 level | 2.5 bathrooms | 2013 | 3 Bath | 3 Bedooms | 3 Bedroom | 3 bedrooms | 3 level | 4 bathrooms | 4 baths | 4 Bedrom | 4 bedroom | 4 bedrooms | 5 Bedrooms | 5 bedroo | 5 bedroom | 5 bedrooms | 6 bedroom | 6 bedrooms | 7 bathrooms | 7 bedrooms | Abbotsfor | Abbotsford West, Abbotsford Real Estate | Ads | Affinity | Affordable | Albion, Maple Ridge Real Estate | am | Amberstone | amenities | Anmore | Antonietta | Apartment | Apartments | Apt | Aquila Development | Arbutus | Arif Chunara | assessment | Audi | Aviara | B.C. | Balmoral | banker | bc | beach | Boheme | Bolivar Heights, North Surrey Real Estate | Bosa | Boulevard, North Vancouver Real Estate | boutique townhouses | Bradner area | Bradner, Abbotsford Real Estate | Brand New | Brands | Brentwood | Brentwood Park | Brentwood Park, Burnaby North Real Estate | Brentwood Town Centre | Briarwood Estates | Brighouse South, Richmond Real Estate | Britannia Beach, Squamish Real Estate | British Columbia | Bungalow | Buranby | Burke Mountain, Coquitlam Real Estate | Burnaby | Burnaby Hospital, Burnaby South Real Estate | Burnaby Lake, Burnaby South Real Estate | Burnaby North | Burnaby South | Burquitlam | Cambie | Cambie, Vancouver West Real Estate | Canada | Canyon Springs | Capilano | capillano | Capital Hill | Capitol Hill BN, Burnaby North Real Estate | Cariboo | Cariboo area | Cariboo Heights | Carriage House | Carsten Love | Cash Bonus | Central BN, Burnaby North Real Estate | Central Coquitlam, Coquitlam Real Estate | Central Lonsdale, North Vancouver Real Estate | Central Park | Central Park BS, Burnaby South Real Estate | Central Port Coquitlam | Central Pt Coquitlam, Port Coquitlam Real Estate | Centrally located | Champlain Heights | Champlain Heights, Vancouver East Real Estate | Character | Character home | Charming | Chinese | Chineside, Coquitlam Real Estate | Christmas | Chunara | Citadel PQ, Port Coquitlam Real Estate | City View | Clarkson | Clayton, Cloverdale Real Estate | Climate | close to skytrain | Cloverdale | Cloverdale BC, Cloverdale Real Estate | Coal Harbour | coldwell | Coldwell Banker | College Park | College Park PM, Port Moody Real Estate | Collingwood VE, Vancouver East Real Estate | Collngwood | Colonial Home | Commercia Drive | Commercial | Commercial Drive | Community | Community Centre | completely renovated | Cond | condo | Condo Sale | Condom | Condominium | condos | Conference | convenience | Coquitlalm | Coquitlam | Coquitlam Centre | Coquitlam East, Coquitlam Real Estate | Coquitlam West, Coquitlam Real Estate | Coqutlam | Corner end unit | Corner property | corner unit | Cul de Sac | Cul-de-sac | Culture | Custom Built | Dan Skalnik | Deer Lake | Deer Lake Place, Burnaby South Real Estate | Delta | dennis | Derek Love | Derrick | Derrick Brown | Discovery Reach | Diversity | double garage | Douglas College | Downtown | Downtown NW, New Westminster Real Estate | Downtown VW, Vancouver West Real Estate | Dream Home | Dream House | Dream Kitchen | Dunbar | Dunbar, Vancouver West Real Estate | Duplex | Duthie | east cambie | East Cambie, Richmond Real Estate | East Central, Maple Ridge Real Estate | East facing | East Newton | east van | eastvan | Edgemont Village | Edmonds BE, Burnaby East Real Estate | Elementom | Elgin Chantrell, South Surrey White Rock Real Estate | European craftmanship | Events | Executive home | Fairview | fairview 56 | Fairview VW, Vancouver West Real Estate | False Creek | False Creek, Vancouver West Real Estate | family | Family Home | Family Neighbourhood | Farm | fenced yard | Festivities | finished basement | first time buyer | Fleetwood | Fleetwood Tynehead, Surrey Real Estate | for sale | forest glen | Forest Hills BN, Burnaby North Real Estate | Fraser Heights | Fraser Valley | Fraser VE, Vancouver East Real Estate | Fraserview | Fraserview NW, New Westminster Real Estate | Fraserview VE, Vancouver East Real Estate | freeway access | fully updated | Garden City, Richmond Real Estate | Gardens | Gastown | Gen Blue | Gender Differences | Generations | gilmore | Glen Murray | Glenayre, Port Moody Real Estate | Golf | Government Road | Government Road, Burnaby North Real Estate | Grandview Surrey, South Surrey White Rock Real Estate | Grandview VE, Vancouver East Real Estate | Greater Vancouver | Greentree Village | Greentree Village, Burnaby South Real Estate | grove | GST PAID | Guildford, North Surrey Real Estate | Guilford Town Centre | H | Hastings | Hastings East, Vancouver East Real Estate | Hastings, Vancouver East Real Estate | Haze Hartwig | Heritage | Heritage building | High Gate | Highgate, Burnaby South Real Estate | home | Home for Sale | Homes | Homes for Sale | Horse | Hospital Hill, Squamish Real Estate | house | House for Sale | House with acreage | House, | Houses | Howe Sound, West Vancouver Real Estate | Hudson | Immaculate | investment | Investor | Ironwood, Richmond Real Estate | Italian custom built | Italian style | JoAna Jacobs | Katie | Katie Ho | Killarney VE, Vancouver East Real Estate | kim cheng | Kits Beach | Kitsilano | Kitsilano, Vancouver West Real Estate | Knight, Vancouver East Real Estate | Ladner | Lanagley | Land | Langley | Langley City, Langley Real Estate | large | Large Lot | legal suite | letvinchuk | listing | Listings | Location | Long Weekend Opens | Lougheed | Lougheed Mall | Love Team | Lower Lonsdale, North Vancouver Real Estate | Lunar | Luxurious | Luxury | Lynn Valley, North Vancouver Real Estate | Lynn Wakabayashi | Maillardville | Maillardville, Coquitlam Real Estate | Main, Vancouver East Real Estate | Malls | Manufacture home | manufactured home | Maple Ridge | Maple Rige | Marina | Marinaside | market | Market Trends | Marketing | Marpole, Vancouver West Real Estate | Mary Hill, Port Coquitlam Real Estate | McLennan North, Richmond Real Estate | Mercedes Benz | metrotown | Metrotown, Burnaby South Real Estate | Metrowton | Mid Meadows, Pitt Meadows Real Estate | Millenium | MODERN LIVING | Montecito | Montecito, Burnaby North Real Estate | Mortgage | mount pleasant | Mount Pleasant VE, Vancouver East Real Estate | Mount Pleasant VW, Vancouver West Real Estate | Mountain View | move in condition | Move-in Ready | mt pleasant | nannysuite | near elementary school | near high school | near Lougheed Mall | near SFU | neighborhood | Nest Develepments | Nest Townhouse | Nest Townhouses | New | new appliances | New House | New Wesminster | new west | new westminster | New Year | New York | News | no GST | No Strata Fees | Nordel, N. Delta Real Estate | Nordstrom | Norfolk | north | North Burnaby | North Coquitlam, Coquitlam Real Estate | North Delta | North Shore Pt Moody, Port Moody Real Estate | North Surrey | north van | North Vancouer | north vancouver | North Vancovuer | North Vanocuver | North Vanoucver | Oaklands, Burnaby South Real Estate | One bedroom | one small pet | Open | Open Concept | Open House | Open Houses | open lalyout | Open Sat & Sun | Open Sat 2-4 | Open Saturday & Sunday | Parkcrest | Parkcrest, Burnaby North Real Estate | Parklane | Paul Prade | Pendlebury | Penthouse | pet friendly | Pitt Meadows | Porsche | Port Coquitlam | Port Moody | Port Moody Centre, Port Moody Real Estate | priced to sell | Prices | prime location | Prime Queens Park | Properties | property | Quality Craftmanship | Quay, New Westminster Real Estate | Queen Mary Park Surrey, Surrey Real Estate | Queensborough, New Westminster Real Estate | R2 Zoning | Ranch Park | Rancher | Real Estate | Realtor | Realtors | Realty | Renfrew | Renfrew Heights | Renfrew VE, Vancouver East Real Estate | renovated | rentals | Rentals allowed | Resort | restaurants | Retiree | Richmond | Ridgwood | river | riverfront | Row House | Royal Oak | s/s appliances | Santoro | sapperton | Sapperton, New Westminster Real Estate | sat | Sat.& Sun | Satur | Saturda & Sunday | Saturday | Saturday & | Saturday & Sund | Saturday & Sunday | schools | SE Corner | Seafair, Richmond Real Estate | SFU | Shaughnessy | Shaughnessy, Vancouver West Real Estate | Shopping | show home | Silver Heights | Silver Valley, Maple Ridge Real Estate | Simon Fraser Hills, Burnaby North Real Estate | Single Family | Skylight | skytrain | Social Media | South | South Facing | South Slope | South Slope area | South Slope, Burnaby South Real Estate | South Surrey | South Vancouver, Vancouver East Real Estate | Southwest | Sperling | Sperling-Duthie, Burnaby North Real Estate | Squamish | stainless steel appliances | Steveston South, Richmond Real Estate | Steveston Village, Richmond Real Estate | Stunning Views | Sullivan Heights | Sullivan Station, Surrey Real Estate | Suncrest, Burnaby South Real Estate | Sunday | Surrey | Swimming Pool | Tantalus, Squamish Real Estate | Tax Exemption | Technology | ted | Terraces | The Crest, Burnaby East Real Estate | The Hudson | The Nest | The Nest Townhouses | Thomas Lee | Three level | timmermeister | tina mak | Tom Lee | Top Floor | Top Floor Unit | Tour | Towhnouse | Townhome | Townhomes | Townhouse | Townhouses | Trails | Travelling | Trends | Tricities | tsawwassen | two bedroom | UBC | Updated | Upper Deer Lake, Burnaby South Real Estate | uptown | Uptown NW, New Westminster Real Estate | Vacouver | Valleycliffe, Squamish Real Estate | Vancouver | vancouver east | Vancouver Heights, Burnaby North Real Estate | Vancouver Renfrew | Vancouver West | Vancover | Vancovuer | Vancovuer Downtown | Vanocuver | Vanouver | Vaulted ceilings | Victoria VE, Vancouver East Real Estate | Video | video tour | View | View Property | views | views of False Creek | Walnut Grove | Walnut Grove, Langley Real Estate | Waterfront Station | Weather | Weekend | West | West Cambie, Richmond Real Estate | West Central, Maple Ridge Real Estate | West End | West End NW | West End NW, New Westminster Real Estate | West End VW, Vancouver West Real Estate | West facing | west side | West Vancouver | westburn | Westburn Realty | Westcoast | Westmount | Westridge BN, Burnaby North Real Estate | Westside | Westwood Plateau, Coquitlam Real Estate | Whalley, North Surrey Real Estate | Whitby Estates | White Rock | White Rock, South Surrey White Rock Real Estate | Willingdon Heights, Burnaby North Real Estate | Woodward's Building | Woodwards | Woodwards Building | Yaletown | Yaletown, Vancouver West Real Estate