Tuesday, February 7, 2012

An Income Tax Deduction for Your 1st Home Purchase?

HBTCDid you know that you could be saving up to $750 in income tax if you recently bought your first home? Many have forgotten about the Federal program that was introduced under Canada’s Economic Action Plan Budget 2009. The Home Buyers’ Tax Credit (HBTC) is a non-refundable tax credit based on the amount of $5,000 that you claim in your personal income tax return on line 369. You would claim this amount in the year you completed on your home. So if you bought your first home last year, you could have up to a $750 surprise bonus this April! For more details about this program, please click here:  HBTC
 
--Arthur Ng
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Tuesday, January 31, 2012

Housing Affordability in Greater Vancouver

Expensive Real Estate Market

Many reports suggest that we have the most expensive real estate in the world. How then do the residents cope? The studies generally compare the ratios of average or median family income with the ability to finance a detached home. With the average price over CDN $1 million, many cannot afford to buy a house, but they do have other options.

 

Family dynamics have changed over the last 20 years. Couples are getting married later in life, having less children, and needing less space. While a detached house may be desirable, a townhouse or an apartment may be more practical where prices are less and the upkeep of the exterior and common areas is maintained by monthly fees. In fact, according to the REBGV MLS® statistics, more than 50% of all sales are from town homes and apartment units.

 

Many Buyers are also having family help with the down payments and as guarantors for the mortgage, or finding homes with rental suites to offset some of the monthly debt. Those who already have bought can make the easier transition to move up with equity built up over the years and whose values also appreciated. First time buyers have more realistic expectations on what they can buy for their money. Buyers can sacrifice land and opt for less living space for proximity to the city or move to the suburbs and accept the commute.

 

The reality is that we are live in a beautiful place and everyone wants to be here. BC Stats projects in their PEOPLE 36 report that our province will gain another 1.6 million people in 25 years, by 2036. Real estate here is not going to get any more affordable.



--Arthur Ng

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Friday, January 27, 2012

Sitting on the Fence

Consult with a Coldwell Banker Agent today“I’m going to wait until prices drop.”
“I want to save enough for a large down payment.”
“The prices are too high.”
“A better house might come up.”
“My friends/media told me not to buy.”
 
We hear these comments on a regular basis. I will say that the right time to buy is when the conditions work for you regardless of the market. If you can afford the mortgage and the property is in the right location and meets most of your needs, why wait? What happens if the prices don’t come down? If the prices do come down, would you and the others sitting on fence jump in at the same time to compete for the same property? When you find the near perfect house but wait to see if another better one comes up and doesn’t, and meanwhile the house that you liked has sold, what do you do then? A home is where you live. And we happen to live in the Lower Mainland where the population continues to grow from international immigration and the rest of Canada at a record pace. Prices are based on supply and demand. Have you wished that you had bought earlier but didn’t because you thought prices were going to fall? Ask some of your friends that did. I am not suggesting that you jump in blindly. Consult with one of our experienced agents and they can guide you in the right direction.
 
 
-- Arthur Ng
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Tuesday, January 24, 2012

2012 BC Property Assessments

 “My property assessments are up over 15%! Does this mean that my house is worth more now?”
As Real Estate agents we get asked this question all the time, in fact I remember getting asked this question 30 years ago too! Logically homeowners and buyers look at property assessments as some sort of guide to determine house values; unfortunately this method of evaluation is flawed. For example, most properties that are assessed by the BC Assessment Authority are never even inspected, meaning no one enters the home to see its physical condition, properties are mostly viewed from the outside or aerial mapping and assessed based on land size/location and age of the dwelling (recent building permits may trigger some further investigations as well). Can you imagine a Real Estate agent evaluating your home and providing professional price estimation and never even going inside? Of course not.  Well that’s exactly what the property assessor’s do and yet we place so much value on their pricing method, it just doesn’t make sense to use property assessments as your basis to determine the correct Real Estate market value. I have heard some people say that the assessments are always lower than market value, or add 10% or 15%? All of this doesn’t make any sense and are just “guesstimates”. Another major reason for not considering assessed values when pricing a home is the fact that your 2012 assessment was completed by July 1011, over 6 or more months ago (depending when you sell in 2012). Anyone with Real Estate experience will tell you that a lot can change in 6 months when it comes to house prices. So there you have it, don’t put too much weight in your assessed value when deciding on the right price for your home or when you are making an offer to buy a property. At Coldwell Banker Westburn Realty we have experts to help you determine the “Right” price based on recent listings/sales on homes like yours in the market place near your location. Please watch the video below for an even better understanding of how property assessments work in B.C.
 
 
--Paul Prade
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Tuesday, January 17, 2012

Coldwell Banker Innovative Real Estate Marketing Methods

 Coldwell Banker continues to lead the way with innovative Real Estate marketing methods, the latest way to use social media and Facebook to promote listing between agents is demonstrated in the cool video link below. The 2nd Annual Generation Blue Coldwell Banker International Conference is coming up in late February and focuses on the internet and specifically social media as the best way to market Real Estate today. Please take a look at this video and see what the younger generation of realtors and buyers are looking for when searching for properties!
 
 
  
--Paul Prade
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Friday, July 29, 2011

The Basics About Home Buying - Part I: Why Realtors are Good

Why Realtors Are UsefulI’m of the generation that knows next to nothing about buying a home. In high school CAPP (career and personal planning) class we learned not to submit résumés on fluorescent pink paper (something, I’ve learned, they encourage in university co-op programs). In math class, we applied algebraic formulas to arbitrary scenarios about cement trucks or airplanes when we could have been applying them to mortgages, something we would realistically need in the future. I hear they’re changing this now and high school students are actually learning about banking and mortgages, things they’ll need later in life. For everyone in my generation, this series is for you.

I’m going to start with a potentially controversial topic: Why Realtors® are useful. I’ve said it before: using, or not using, a Realtor is your personal choice, and whichever you go with is a fine one. Personally, I use a Realtor. Here’s why.

·         At one point in my life I worked two jobs and went to school full time. I don’t anymore, thank goodness, but I still work full time, have a dog and significant other to look after, have friends and family to keep track of, and play on a hockey team. I also like sleep and occasional down time. I’d rather not spend my spare hours sifting through MLS or attending open houses. This is why Realtors are great – it’s their job to sift through the pages of listings and preview the homes that may be suitable for you. Realtors save me time.

·         Closely related to this is the fact that Realtors have access to other Realtors. Through this widespread Realtor network they find out about listings that haven’t gone on the market yet. This could get you a head start to investigate the details about the property and neighbourhood before writing the offer.

·         When you take a day to tour homes you’re interested in, your Realtor will drive you. This gives you the opportunity to focus on the area in comfort with complete attention rather than trying to find the property on your own.

·         I was recently interested in a house and asked my Realtor to take a look at it. Within the hour he responded with an email with concerns about the property for reasons I hadn’t thought of: possible oil tank in the yard, septic (the house wasn’t on the city’s sewer system), knob and tube wiring. The asking price was also high for a property with so many possible issues. It also had been listed for an extensive period in a market where houses typically sell within a week or so. An experienced Realtor can spot problems in the property you may miss, and can advise you on market value.

Basically, it’s a Realtor’s job to know things you don’t about the market, about the property, the market, and especially explaining in detail the extensive paperwork and strategies involved in purchasing or selling a property. I never learned this stuff in school. This is why I use a Professional Realtor.
 -- Sarah Mah
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Friday, July 15, 2011

Renting Vs. Owning

When I was younger and the Vancouver housing market not quite so scalding, the truly intelligent among us drained their bank accounts in order to put a down payment on a home, choosing to pay monthly mortgage payments rather than monthly rent payments.  The logic in this choice was infallible .  The payments were very often similar, depending on where or what you decided to buy or rent, and while the initial mortgage pre-approval process was stressful – not to mention the sudden lack of funds after the down payment – it was all well worth the result of eventually owning your very own piece of property.

Now, however, this logic is less certain.  Housing prices are up, making that original down payment substantially larger and increasing monthly mortgage payments as well.  As well many investors who purchase homes don't necessarily live in them, increasing the number of rental units available. 
The ruleVancouver House for Sale of supply and demand dictates that rent prices, therefore, should hold steady, if not decrease.  And of course, looking at the current prices of homes in Vancouver, one can't help thinking that – despite market experts making predictions to the contrary – this is a peak and prices should fall to more reasonable standards.  And even if the experts are right and the market will continue its upward climb, I wonder how much higher it could realistically go. Yet BC's population continues to grow through migration from the rest of Canada and the world.

The market will always have some degree of unpredictability but the way things are looking now it may be worth some second thought when deciding to rent or own in Vancouver’s real estate market. Yet the question remains, what is the likely future scenario? And as a tenant, the landlord could always sell the home, meaning a move that was not part of your plan.
 
- Sarah Mah

 

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Friday, June 24, 2011

The Importance of Curb Appeal

When selling your house, first impressions are everything. Whether or not a potential buyer will actually get out of his car during a drive-by viewing to see the inside depends largely on how good the outside looks. This is where a little exterior staging makes a big difference. After all, getting the buyer to come see the place is one of the hardest parts of selling, but if he pulls up and sees overflowing gutters, overturned planters and an unkempt lawn, he may decide he's seen enough and just keep driving.

Improving the curb appeal of your home can be as simple or intense as you like but the more you put into it, the better the chance of attracting a buyer. For front yard landscaping, the goal is to make your house look as inviting as possible: highlighting driveways and walkways with flowerbeds or potted plants on the borders, sweeping the sidewalk and walkway, keeping the lawn neatly trimmed and edged. Remember, though, that while the yard does a lot for appeal, it's the house people are here to see. Make sure gutters are clean, you've taken in the garbage cans from the morning pick-up, and you've touched up the paint job.

Landscaping House in VancouverCurb appeal has become a whole industry within real estate. Several television shows have dedicated entire episodes to explaining and demonstrating the importance of curb appeal and how to best achieve it. There was even a show called
Curb Appeal that aired on HGTV. Curb appeal has become so prominent that there is even software available that lets you virtually alter your front yard to see the changes before even touching a rake or hammer. A bit much, I think, when all you really need is some hard work and gardening gloves, but the point is still the same: In order to get people out of their car to see your house, it has to look good from the curb.
 
-- Sarah Mah
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Friday, June 17, 2011

May Housing Numbers Still Favour Sellers in Vancouver

Reports from the Real Estate Board of Greater Vancouver show a continuation of the trend that has been running in Metro Vancouver for several months. Sales of residential detached, attached, and apartment properties reached 3,377 in May of this year.  That's a 7 per cent increase from May 2010 (3,156 residential properties sold) and a 4.7 per cent increase from April 2011 (3,225 residential properties sold).

Million Dollar House in Metro VancouverOne significant, though somewhat misleading stat, is the Housing Price Index (HPI) for residential properties in Greater Vancouver. The HPI over the last 12 months rose in May 2011 to $627,568. In May 2010 it was $590,662. This stat means that the prices for housing in Greater Vancouver rose from last year but because there has been more activity in the higher end of housing, the numbers are a little skewed. 21 per cent of residential properties sold on the MLS® in Greater Vancouver sold for $1-million or higher, while 20 per cent of residential properties that sold in Greater Vancouver sold for less than $350,000. Keep in mind also that these HPI stats are only for properties sold on the MLS® and do not include sales by owners, or properties that were not listed on the MLS®.

With high end property sales making up an increasingly large part of the market and with talk of
geographic restrictions inhibiting Vancouver's housing development, Vancouver's housing market continues to favour sellers this spring.
-- Sarah Mah
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Friday, June 10, 2011

Common Sense and a Home Purchase

Sometimes it feels like these two terms – "common sense" and "home purchase" – don't really belong in the same area code. Buying a home is an emotional process, especially if it's your first time. AApartment Tower in Downtown Vancouvers hard as it is to peel back the layers of excitement and anxiety when searching for a property, a cool head and a healthy overdose of common sense will help keep you within your means and get you into a suitable home.

Common Sense: Go see the house before making any decisions.
I know. This one is pretty obvious. But there are people who see pictures on-line
or read a general description and are suddenly and irrevocably convinced the house is the perfect fit. On many occasions, it's not. Chances are the staging was incredible or the description was written by a retired novelist. Go see the place for yourself. It may back onto the highway or situated beside an apartment block. Overlook the wow factor and see if the house makes sense to you. Are there sufficient rooms for your needs? Does the kitchen work for you? Are there are any obvious flaws? This is where the home inspector comes into the picture where he may find defects where you may need to spend hundreds or thousands of dollars on repairs.

More common sense to come.
-- Sarah Mah
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Friday, June 3, 2011

A Thought on Vancouver House Prices and Mortgages

We have heard reports for many years about the affordability, or rather the lack Vancouver Home Mortgagethereof, of real estate in Greater Vancouver. The latest report from RBC suggests that the typical home is now about 10 times the median family income. This means that if your family income is $60,000, then the typical home would be about $600,000 which is about the GVRD benchmark. Let’s have some fun when factoring mortgage rates and going back in history.

 

 
In 1981, the typical home was about $150,000 and the mortgage rate was around 20%. Assuming the $60,000 income the house would be 2.5 times that amount. Yet with 20% down on a 5 year term, you would only qualify for a $115,000 home.

 

 
In 1991, the home became $275,000 with mortgages at 11%. Using the same income, the home would be 4.6 times that amount; however that income now qualified for a $189,000 property.

 

 
In 2001, the same house became $360,000 with rates at 7%. The income was now 6 times the amount while the same income qualified for a $260,000 property.

 

 
In 2011, the rates dropped to 4%. The same $60,000 income now qualified for a $350,000 property while the typical home is about $700,000 which is about 11.5 times that.

 

 
You get the idea. Over the past 40 years, real estate has proven to be a sound long term investment. This is another reason to buy when you have the opportunity to do so instead of waiting and renting. Typical incomes will never catch up to hard assets. I have heard so many people waiting for prices to drop. Remember that you are buying a place to live in, not a short term investment. Cycles do come and go, but prices have always surpassed the previous high. You would think that increased mortgage rates should have the opposite effect on house prices. Yet Vancouver has become a destination city where others want to live from around the world. What do you think?

 

 
-       Arthur Ng
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Friday, May 27, 2011

What is the Property Assessment Notice and is it accurate?

Every January homeowners receive their Property Assessment Notice. This is an estimate of property value established by the BC Assessment Authority for Home in Burnabyproperty tax purposes. Many get upset when values goes up because they expect property taxes would increase accordingly. This is not always the case. If the municipality in where you live decides to raise taxes to improve public services, or if TransLink or Greater Vancouver Regional District does the same, your property taxes would increase even if your assessment value dropped. Many also believe that this truly is what their property is worth.

 

So how accurate is this property assessment value if you wanted this to be used when you sell your home? Imagine two million properties in BC being reviewed every year by a group of appraisers from the BC Assessment Authority. That’s quite a few for each staff member.  Have you ever had someone enter your property from BC Assessment Authority to establish value? Furthermore, the current assessed value is estimated as at July 1 of the previous year. If you have been a property owner in BC, in particular the Lower Mainland, you will realize that real estate values are cyclical between and within years. I would suggest the property assessment is merely a starting point established in part by some mathematical formula and assumptions.  Only a licensed Realtor® or a certified appraiser would be able to provide the true current value of a property based on their local market knowledge.

 

If a property came up for sale priced below “assessed value”, would you jump on it without thinking twice? I wouldn’t bet my house on it.  Would you be paying too much for a house priced well above the “assessed value”? Many might be led to believe so. But is it really?
 
 -- Arthur Ng
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Friday, May 20, 2011

Home Sweet Investment

I've been feeling very old recently. Ever since Vancouver's housing market really took off I've been hearing and reading about people talking about houses as investments, to grow or depreciate as the market develops. I can see the validity of this viewpoint – how can I not with all this foreign investment flooding Vancouver's shores? – but until now I've only ever seen a house as a place to live and raise my (future) family.

Housing Market InvestmentThat's been changing. Now, when I see a For Sale sign and look at the house, I wonder how much the seller has gained from his investment since he first purchased it. Has he considered inflation when he calculates his per-year take-away? What about renovation costs, or holding costs, or transaction costs? Would that money have been better invested in stocks? Nevertheless, that there is no capital gains tax on a principal residence helps.

I can't sleep, cook, or raise a family in a stock portfolio so for me, a house will always be a place to live first and an investment a distant fifth or sixth. My parents live in a neighbourhood where many houses within a week of being listed in this current market  are sold after a bidding war selling over asking price.  A house across the street from my parents just sold for over one million dollars. Dad just rolled his eyes. "What do I care if my house is worth a million dollars?" he asked. "I'm not selling."

There could be some stock in the argument that treating houses as an investment (or perhaps the growing number of people who are treating houses as an investment) has actually created the searing hot real estate market in Vancouver today, a market that is driving home prices further into the stratosphere. With prices this high, one could argue, prices have only one direction to go. This is economics at its best, balancing the market in another turn of the cycle. If it happens.
-- Sarah Mah
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Monday, May 16, 2011

April Rain Dampens Vancouver Market Heat

Downtown Vancouver Condo on WaterfrontCan it be? Is the Vancouver housing market seeing the first signs of buyer fatigue?

The Real Estate Board of Greater Vancouver released its property sale
statistics for April based on the Multiple Listing Service and, while not the plunge many people are predicting, the numbers are trending down.

Residential property sales – including detached, attached, and apartment properties – in Greater Vancouver reached 3,225 in April 2011.  Compared to the 3,512 residential sales in April 2010, that's an 8.2 per cent decrease, which is still modest when compared to the 21 per cent decrease from March of this year when 4,080 residential properties were sold.

It's the same story with new listings in Greater Vancouver.  April 2011 saw 5,847 new listings for detached, attached and apartment properties.  This is a 23.5 per cent decrease from April 2010 (admittedly an "all-time record for April") and a 14 per cent decrease from March 2011.

Rather than a sign of dropping market activity these statistics are more likely a sign of returning normality, especially compared to the strong sales we've witnessed over the last few months.  These changes are only minor and it'll take several more months of statistics to get a real handle on the Vancouver real estate market trend.  This slight fall could just be the lull before the spring storm, as sellers finish renovations, repairs and landscaping in preparation for a sunnier May.  If sales and listing numbers keep inching down as they did in April, though, we can look forward to more balance between supply and demand for residential properties.

Buyer fatigue? Probably not. This is just the coffee break.
 
- Sarah Mah
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Friday, May 13, 2011

Who's (Not) Benefiting from Changes in Vancouver's Real Estate Market -- Part 3 of 3

The increase in foreign investment and the recent changes in mortgage qualifications have not helped first time homebuyer in Vancouver.  In fact it feels more like a concerted effort on the part of the city to drive these young Canadians out of this market.  Even without the weight of tens of thousands of dollars of student debt, many young people simply cannot afford the price of a home in Vancouver.  Consider this fact from The Vancouver Sun’s Bob Ransford: today, the average cost of a home in Metro Vancouver is nearly ten times the median household income.  And the RBC is surprised that young Canadians are waiting another year before buying their first home.  Even for established two-income households, a mortgage of seven hundred thousand dollars, or more, is worthy of at least a moment’s consideration.  What hope does a young, likely-single resident of Vancouver have of owning in this market?

From Spanish Banks to Downtown VancouverA likely resolution, and that accepted by many Canadians, is to look elsewhere in other markets that are not overly impacted by foreign investment and heightened mortgage qualifications.  Those things that sway a person to look in a certain area – neighbourhood, job prospects, social connections – are seemingly trumped by the sheer cost of housing.  So the question then becomes whether or not these market forces are good for the local economy.  After all, they are driving away the young, educated minds that the GVRD has produced and will produce in the foreseeable future.
Another alternative is perhaps to allow higher density in various neighbourhoods or relax secondary suites. While the thought of owning a single family home may be more challenging within the city, there are options for the more affordable apartments and townhouses. The market price is determined by supply and demand. And Vancouver's reputation as the "place" to be internationally likely means that affordability won't get any easier.
 
- Sarah Mah
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Monday, May 9, 2011

Who's (Not) Benefiting from Changes in Vancouver's Real Estate Market -- Part 2 of 3

While foreign investment has been a noticeable factor in pushing out young and first time homebuyers in Vancouver’s real estate market, there have been other more domestic factors as well.  Over the last year the government has made it systematically more difficult for people to purchase a home albeit to keep the threat of homeowners overextending themselves.

View of North Shore Mountains in Vancouver from Point Grey ListingIn the spring of 2010 mortgage lending rules changed, requiring all homebuyers to qualify for a standard five-year, fixed-rate mortgage.  With the highest rates compared to most mortgage options, five-year fixed-rate mortgages are the most secure but also the most difficult to qualify for. 

On July 1st 2010 the BC government rolled in the controversial Harmonized Sales Tax, combining the Provincial Sales Tax and Goods and Service Tax into an overall 12% tax that covered a wider scope of goods and services.  What goods and services the HST actually applies to when purchasing, building, or selling a house is difficult to nail down but has increased the costs of buying a home, especially on new construction.

And finally, in March of this year, mortgage rules changed again, decreasing the maximum amortization period for a mortgage from thirty-five years to thirty, thereby increasing monthly payments.

Not only are young Canadians facing tougher mortgage qualifications from their government, but the social factors weighing down on them from their education, including property ownership – are actually proving a detriment rather than a benefit.

So where does this leave the first time homebuyer in Vancouver?
- Sarah Mah
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Wednesday, May 4, 2011

Who's (Not) Benefiting from Changes in Vancouver's Real Estate Market -- Part 1 of 3

RBC recently released their annual Homeownership Study in which they declare, with apparent shock, that fifty-five per cent of young Canadians plan on waiting a year or more before purchasing their first home, and that forty-six per cent of young Canadians who already own their own home say their mortgage uses up too much of their income – to which I must ask: Why are you surprised?

Downtown Vancouver Real EstateOver the last two years there have been several economic, market-based, and social forces pushing young and first time homebuyers farther to the fringes of Vancouver’s housing market.  RBC’s report doesn’t bring any new information to the table (other than definitive statistics) that most, if not all, young Vancouverites are already well aware of: You can’t buy here unless you have realistic expectations.

The most obvious of these forces is the new wave of foreign investments in Vancouver’s housing market, the second such wave to occur in the last thirty years.  The first wave launched property values into the stratosphere and they didn’t seem to come down until a US housing crash brought everything else down with it, but even then prices didn’t fall as drastically as those in other markets.  This second wave is elevating prices much as the first did, and to all new heights.  In Burnaby’s real estate market—the current hot spot in the GVRD—residents who paid less than one hundred thousand dollars for their property less than thirty years ago are finding themselves millionaires because of the unquenchable overseas demand for housing.

While the inflow of foreign money benefits the economy and raises the city’s status internationally, it does not help young residents looking to break into the market where their parents live and raised them.  And foreign investment isn’t the only factor keeping young Canadians out of the Vancouver housing market.  Government-driven market changes, as well as ongoing social norms, are converging to hand young Canadians a heavy disadvantage while foreign investors are seemingly courted into the market by local authorities.
Despite such discouraging news there are pockets where the market is not as active. Speak to one of our agents to see how we can help you. It's not as bad as it seems.
 
- Sarah Mah
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Saturday, April 23, 2011

Keeping Up With The Market

As quickly as Moving Picture Video Listings are becoming a required service for real estate Real Listing Videos with Kim Cheng in Vancouver Gastownagents, the speed of technology and the insatiable appetite of the younger market have already pushed this video listing medium to the status of outgoing fad.  The new trend of 2011, the marketing tool that is distinguishing front line real estate agents in the industry, is – for lack of a better descriptor – Live Action Listing Presentations.  Getting in front of a camera and selling the listing to your audience of, potentially, hundreds offers something very rare in the online community and incredibly difficult to convey in conventional listing videos: human connection. 

Facebook and YouTube and Twitter and all of the other social media sites provide an almost immeasurable exchange of information between people.  However, in hosting this vast exchange of information online, these social media sites have, ironically, diminished the human interaction they were designed to promote.  There is also anonymity in posting videos or opinions online.  Rarely are faces put to screen names, the absence of which robs the viewer of that personal connection that real estate agents are encouraged to create.

Live Action Listing Presentations, video listings with the realtor on the screen and talking directly to the interested viewer, give back that human element that many mainstream promotional videos lack.  And the public reaction has been stellar.  The few real estate agents using these Live Action videos boast enthusiastic new clients and business growth that stems primarily from, not surprisingly, word of mouth.  Happy clients Tweet or Like or simply pass videos on to the myriad web of friends online, and suddenly one local real estate agent with a quality camera has his name in the homes of hundreds of people across the city.

The younger generations live on social media sites.  It’s a fact that psychologists, sociologists, and real estate agents alike have to come to terms with. For the real estate industry at least, which is founded on finding people great places to live, this should make real estate marketing easier than it ever has been.  We know where they’re looking. We just need to give them something to look at.
- Sarah Mah
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Monday, April 18, 2011

A New Approach to Vancouver Real Estate

The Right Real Estate Vancouver

ight now the Vancouver real estate market is changing and Coldwell Banker Westburn Realty is changing with it.  Monday April 18th marks the launch of our new website and our new brand, “The Right” Real Estate.  Coldwell Banker Westburn Realty is interested in more than just buying and selling property.  We want to keep our readers up to date on all the changes and facets of real estate in Vancouver so you can make informed decisions and have confidence in your investment.  To provide you with a consistent, reliable source for information we’re launching The Right Real Estate Experience, The Right Realtor ®, and The Right Career.
 

The Right Real Estate Experience is designed as an informal community gathering place where you have access to our growing library of real estate videos.  These videos, released once a month, will explain everything from oil tanks to property negotiation to ethics in real estate and how they may affect your investment.  Have a question about real estate?  Email us and we’ll either post a video on your topic or forward your question to one of our experienced agents.

The Right Realtor is a new service we’re offering to find you a real estate agent that will fit your needs, because in an industry that changes as fast as real estate you want someone who stays ahead of the curve and who sets your best interests as the top priority.  Fill out a short questionnaire and we’ll personally match you with the agent in our office that best suits your needs.
 
In order to provide our clients with the best possible service available in Vancouver we have the best possible agents.  Our hiring procedure is strict because we put a lot of time and energy into supplying our agents with all the support services they need to build a successful career with us.  Interested in joining the Westburn community?  Fill out our short questionnaire here.  We mentor our new agents to help them get off to the right start, and we always welcome the experience that veteran realtors can offer.
 
Coldwell Banker Westburn Realty is looking to change the expectations you have for your realtors.  Enter the Vancouver real estate market knowing exactly what to expect.  Use the tools provided on our website to learn about your area, your investment, or real estate in general, so when the market changes or when you’re ready to buy or sell, you have the knowledge and support to make the right decision.
 
- Sarah Mah

 

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Sunday, April 17, 2011

Higher Expectations

Gone are the days when purchasing a newspaper ad was sufficient to sell a house in Vancouver.  The simultaneous aging of both the traditional real estate agent community and the tech-savvy Y Generation – two generaBurnaby Home For Sale Slideshow Listingtions that have never seen eye to eye with eachother – has created a noticeable disconnect in the current Vancouver real estate industry.  The twenty- and thirty-somethings are looking for property, and their main avenue of shopping – the Internet – is void of any medium that speaks their mono-syllabic language.
 
Enter: Moving Picture Video Listings.  These short, highly-visual listing tours are intermediaries between your basic filmstrip-style listing photography and the high-end, three hundred and sixty degree tours.  At just over a minute long these videos are short enough to keep the attention of the younger generations, usually all the way to the end!  Best of all, the relatively small file format make these short videos ideal to put up on virtually any website capable of supporting video, websites like Facebook, YouTube, and most personal websites.
Moving Picture Video Listings are, admittedly, nothing revolutionary.  Several Vancouver-based companies have been offering products like this for years.  What makes them so vital right now is the higher demands and higher expectations of buyers and sellers in the current real estate market.  Not only are younger buyers looking almost exclusively online, but sellers are expecting their real estate agents to provide more, do more, and produce more for their business.  What most of these real estate tour companies have not realized is that, with so much expected of real estate agents now, their prices for their simple products are becoming less viable.  Many real estate agents are expected to produce video tours not only for their multi-million dollar listings, but for every listing on their docket.  The three hundred thousand dollar apartment in residential New Westminster needs a listing, and it is unrealistic for the agent to spend four hundred dollars on a ninety-second video tour.
- Sarah Mah
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